Унікальний захід галузі
локалізації просто неба

A Rough Guide to Translating Guide Books. Inga Michaeli


The travel industry is big business in Israel, and most international publishers translate their travel guides into Hebrew. Yet, how important is it for the average Israeli to find vegemite in Italy, or get an updated list of border crossings into Iran? Can the translation of travel guides be faithful to the original text, or should it be faithful to the target audience and adapt to its tastes and sensibilities?